You have 150 characters to make a solid first impression when someone lands on your Instagram profile and keep them interested.😱 That really isn’t a lot!  Can you capture and keep the attention of your ideal client and customer with 150 characters?  Chances are, if you Google “how to write an Instagram bio,” you will […]

How does waking up to the most gorgeous view, breathing in fresh air as you sip on a warm cup of coffee, sound? Pretty amazing, right? That’s exactly how your morning could go if you stay at West Coast Wilderness Lodge. Just a hop, skip and jump from Vancouver, this lodge’s scenic beauty and unique […]

Congrats! You want to promote / launch a new (or revamped) service or product, and you think Instagram is the ideal platform to use. Having a focused week selling ONE thing not only creates brand awareness about your product or service, but it generally leads to sales or inquiries. It’s a solid boss move in […]

Have you fallen victim to the social media summer slowdown?

Are you looking to come up with content ideas quickly?  Of course, you are! You have better things to do with your time other than spend it “researching” (doom scrolling) for brilliant social media content ideas. You’re in the right place because I’m sharing 5 ways you can generate quality content ideas QUICKLY. Check them […]

It doesn’t matter if you want to keep the same pace with your business through the summer months, slow it down, or take time off completely; you need to have a plan set up to keep your content rolling. How can you do that without becoming completely overwhelmed and wanting to give up? Start here! […]

Which One Do You Need? The social media industry has grown massively in the past few years, and as of 2023, the global social media market was valued at $23.5 BILLION USD. When I read that, my jaw had a little “drop to the floor” moment! Social Media Manager or Social Media Strategist: Who should […]

I know I’ve gone on before about how each person’s business is unique, but there are some super useful digital tools for business owners I’ve found that have helped me run an online business for over 10 years. I’m sharing them ALL with you today! There is absolutely no gatekeeping here. Full disclosure: I’m sharing […]

Cherry blossoms are blossoming, leaves are popping out, and springtime is in the air. What does that mean for your social media content strategy? It’s time for a “spring clean” to your content plan! If you’re thinking, “Ok, Sarah, that sounds great, but I’m super overwhelmed with all the stuff I have to do in […]

If your head is spinning with content overload, don’t worry! I’ll break down exactly what these marketing jargon terms mean and how you can use them in your online business without feeling overwhelmed.

For starters, these terms are all connected, but they’re not the same thing or interchangeable terms. So let’s define what each of these content-related terms are, what you need to know about them, and how you can use them for your business.