- It’s your digital storefront
- it's not going anywhere
- It’s a must to maximize visibility & increase sales
but why social media in the first place? do we really need to be on there?!
GET VISIBLE, CREATE LEADS AND MAKE SALES with our highly converting content funnel!
If a prospect is investing in you, they want to make sure you're not going anywhere and being consistent on social media ticks the box for them.
We package up all your knowledge and distribute it in a converting formula so you can go from crickets to convos and make more sales. (woot woot)
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A solid digital presence gives you one leg up, speeds up the buyer's journey, and gets you closer to making the sale.
Your prospect will research and follow your message long before you know they were a lead.
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I get it, you just want it to go away because it is one more thing in your busy day....
But Seriously... Why Social Media?!
Consistency is the key to conversion. Why? Because creating a content strategy to attract and nurture will convert new clients! Showing up daily to your digital storefront, to cement your message will allow you to stay top of mind for prospects looking for the solution you provide.
Posting for the sake of posting won’t do you any good. A clear converting content strategy knows the end result because of specific goals and how to funnel your ideal clients through it. We have to have a strategy in place in order to execute the content. This is something that isn’t a one-and-done, it is researched, tested and tweaked all along the way. The Converting Content Funnel that we create, starts with the 4-6 content pillars based on business goals.
We systemize and organize your socials to save you time approving, giving feedback and uploading content we’ve requested. We build this out in software called Airtable which acts as the ecosystem for content. Your content calendar will tell you what we need on your end, making the process clear and efficient.
We need to take the audience through the marketing funnel which the copy/captions are a huge part of. Writing with each specific part with the funnel in mind is what will book you calls, more sales, more engagement and have your ideal client feel like you’re talking directly to them!
Hashtags and keywords are an important part of optimizing content. If a post is a fire piece of content adding the proper hashtags and keywords is like putting fuel on the fire. With Instagram leaning into SEO and LinkedIn getting ranked on Google, keywords cannot be ignored! If you are a hyper-local business knowing what hashtags to use so you will get discovered is a must.
Video content is a high priority to speed up your sales process. The faster your prospects can get a sense of your personality and knowledge, the faster you will get hired. Coming up with the ideas, how to film and strategy to roll with is our jam. We provide you with ideas, scripts, and sound links plus do the editing! You just have to film.
Social media is extremely noisy, I’m sure you can agree. So creating scroll-stopping graphics with a polished brand will showcase you as the industry authority you are. We follow branding guidelines based on your brand kit to keep everything looking cohesive from your feed to text bubbles on reels and in stories. If you don’t have brand guidelines yet, we can help!
(replying to comments + DM's): Awesome you have action on your posts and we can’t leave them hanging! We reply to any comments that come through on posts and FAQs in the DM’s. If we don’t know the exact way to respond we will screenshot or type it out in Slack and let you know in a timely manner.
Do you have a proper system in place to track leads and ensure you are engaging with them in the DM’s? In a non-sleazy way of course! We flag prospects/leads for you so you can get right to it whenever you have free time to connect in the DM’s
Looking at the data is just as important as creating. In order for us to know what is getting the most action we dive right into the insights. We have to reflect and refine our content in order to keep it moving toward the goal. The platforms move quickly and evolve as the algorithms change, so monthly content auditing is imperative to ensure we are optimized. We go over it on our monthly strategy call, upload it to the hub in Airtable, and send it via Slack.
During these calls, we go over the report from the previous month, KPIs and set goals/milestones for the next month. This is where we map out a plan for new sales results and expansion. We have a list of questions that we like to ask which helps us look forward to what is happening in your business to create content from. We leave the floor open to clients if they need help or support in any other way regarding social media
All you have to do is approve the content in the timeframe provided by us and we do the rest!
By having those 4-6 pillars, we can micro the topics down and know your content is touching all points for your ideal clients to work through the buyer's journey. From there we test out different content formats for each pillar to cement the message no matter how your ideal client prefers to consume content.
With the combo of content pillars and content formats, a big part of the strategy behind our converting content funnel is bringing awareness to your profile with feed posts and reels, nurturing your audience with stories, all with you stepping into your authority really building that like, know and trust factor, which is how you will get clients, book call and make sales. People buy from people and we lean into that with our proven framework.
5 posts a week (ig, Facebook, Linkedin, Tiktok)
done for you custom content strategy
done for you content CALENDAR
done for you SOCIAL MEDIA COPY
DONE FOR YOU COMPETITIVE HYPER LOCAL HASHTAG AND KEYWORD STRATEGY
DONE FOR YOU VIDEO STRATEGY
DONE FOR YOU
POSTING
DONE FOR YOU GRAPHIC DESIGN FOR SOCIAL MEDIA
COMMUNITY ENGAGEMENT
DIRECT MESSAGING FOR LEAD GENERATION
MONTHLY REPORTING
MONTHLY 60-MINUTE ZOOM STRATEGY CALL
Before we dive into all that is listed below, we always like to start with a goal kick-off call to understand and get aligned with the overall plan. This determines our KPIs (key performance indicators) and maps out the overall strategy.
KICK-OFF CALL
Social Media Management That
Will Save You Time So You Can Relax + Make Money
HOW IT WORKS
What's Included?!
By having those 4-6 pillars, we can micro the topics down and know your content is touching all points for your ideal clients to work through the buyer's journey. From there we test out different content formats for each pillar to cement the message no matter how your ideal client prefers to consume content.
Content Strategy cont....
example
With the combo of content pillars and content formats, a big part of the strategy behind our converting content funnel is bringing awareness to your profile with feed posts and reels, nurturing your audience with stories, all with you stepping into your authority really building that like, know and trust factor, which is how you will get clients, book call and make sales. People buy from people and we lean into that with our proven framework.
done for you content calendar
DONE FOR YOU COMPETITIVE HYPER LOCAL HASHTAG AND KEYWORD STRATEGY
DONE FOR YOU video strategy
DONE FOR YOU posting
DONE FOR you graphic design for social media
community engagement
direct messaging for lead generation
MONTHLY REPORTING
MONTHLY zoom 60-minute strategy call
weekly support access on slack
done for you social media copy
We systemize and organize your socials to save you time approving, giving feedback and uploading content we’ve requested. We build this out in software called Airtable which acts as the ecosystem for content. Your content calendar will tell you what we need on your end, making the process clear and efficient.
Hashtags and keywords are an important part of optimizing content. If a post is a fire piece of content adding the proper hashtags and keywords is like putting fuel on the fire. With Instagram leaning into SEO and LinkedIn getting ranked on Google, keywords cannot be ignored! If you are a hyper-local business knowing what hashtags to use so you will get discovered is a must.
Video content is a high priority to speed up your sales process. The faster your prospects can get a sense of your personality and knowledge, the faster you will get hired. Coming up with the ideas, how to film and strategy to roll with is our jam. We provide you with ideas, scripts, and sound links plus do the editing! You just have to film.
Social media is extremely noisy, I’m sure you can agree. So creating scroll-stopping graphics with a polished brand will showcase you as the industry authority you are. We follow branding guidelines based on your brand kit to keep everything looking cohesive from your feed to text bubbles on reels and in stories. If you don’t have brand guidelines yet, we can help!
(replying to comments + DM's): Awesome you have action on your posts and we can’t leave them hanging! We reply to any comments that come through on posts and FAQs in the DM’s. If we don’t know the exact way to respond we will screenshot or type it out in Slack and let you know in a timely manner.
Do you have a proper system in place to track leads and ensure you are engaging with them in the DM’s? In a non-sleazy way of course! We flag prospects/leads for you so you can get right to it whenever you have free time to connect in the DM’s
Looking at the data is just as important as creating. In order for us to know what is getting the most action we dive right into the insights. We have to reflect and refine our content in order to keep it moving toward the goal. The platforms move quickly and evolve as the algorithms change, so monthly content auditing is imperative to ensure we are optimized. We go over it on our monthly strategy call, upload it to the hub in Airtable, and send it via Slack.
During these calls, we go over the report from the previous month, KPIs and set goals/milestones for the next month. This is where we map out a plan for new sales results and expansion. We have a list of questions that we like to ask which helps us look forward to what is happening in your business to create content from. We leave the floor open to clients if they need help or support in any other way regarding social media.
Our office hours are Monday - Friday 9 am to 5 pm PST or if in an emergency anytime. Have a quick question about something we asked you to film? Pop it into Slack and we will reply. Communication for the win!
All you have to do is approve the content in the timeframe provided by us and we do the rest!
We need to take the audience through the marketing funnel which the copy/captions are a huge part of. Writing with each specific part with the funnel in mind is what will book you calls, more sales, more engagement and have your ideal client feel like you’re talking directly to them!
apply
EXAMPLE
LET'S CHAT
What's Included?!
Download Our Pricing Guide
*Base Packages Start at $1695 / month btw
*Base Packages Start at $1695 / month btw
Download Our Pricing Guide
CLICK HERE
Looking at your competitors is valuable because it allows us to see how to strategically position you in the market.
COMPETITOR ANALYSIS (VALUED AT $1000)
This is it right here. The content strategy acts as our roadmap across all platforms. We have to have a purpose behind our posts otherwise we’re crossing our fingers hoping clients will just magically appear. Are you looking to increase traffic to your website, shares on your content, follower growth, DM convos, applications, calls booked? Creating specific KPIs and goals is the first step to getting to all of the above. Having content that positions you as the authority, sharing value, showcasing YOU as the business owner plays a big part in the content strategy and mapping it all out is where we come in.
CUSTOM CONTENT STRATEGY (VALUED AT $2000)
Doing a complete deep dive into your social accounts is key for us to see what’s working, what’s not, what needs immediate attention and what needs future attention. We look at everything from your bio write-up, highlights, hashtags, captions, graphics and insights.
ACCOUNT AUDIT (VALUED AT $500)
Juicy
Sign-Up
Bonuses?!
did someone say
NEED A VISUAL (WHO DOESn't
love a little visual?)
NEED A VISUAL (WHO DOESn't
love a little visual?)
Looking at your competitors is valuable because it allows us to see how to strategically position you in the market.
COMPETITOR ANALYSIS (VALUED AT $1000)
This is it right here. The content strategy acts as our roadmap across all platforms. We have to have a purpose behind our posts otherwise we’re crossing our fingers hoping clients will just magically appear. Are you looking to increase traffic to your website, shares on your content, follower growth, DM convos, applications, calls booked? Creating specific KPIs and goals is the first step to getting to all of the above. Having content that positions you as the authority, sharing value, showcasing YOU as the business owner plays a big part in the content strategy and mapping it all out is where we come in.
CUSTOM CONTENT STRATEGY (VALUED AT $2000)
Doing a complete deep dive into your social accounts is key for us to see what’s working, what’s not, what needs immediate attention and what needs future attention. We look at everything from your bio write-up, highlights, hashtags, captions, graphics and insights.
ACCOUNT AUDIT (VALUED AT $500)
Juicy
Sign-Up
Bonuses?!
did someone say
NEED A VISUAL (WHO DOESn't
love a little visual?)
Building an email list is the largest asset in your business. Connecting with your audience via a newsletter is a great way to stay top of mind. You can flex your expertise, share client wins and to sell.
- Do you have a high-value lead magnet??! Let’s create content around it, promote and build that email list! Why do we want to build that list? To create a list of prospects that have raised their hands to sell to. As mentioned above this is something that you own.
- Need help creating a high-converting lead magnet?! We can help with that!
- Want to sell via campaigns help? Have you ever thought about running a campaign in your business to turn those leads into paying clients? Campaigns are very important to run throughout the year because again it further positions you to stay top of mind. The online space is busy and we have to get creative on how we can stand out.
WEEKLY OR BI-WEEKLY NEWSLETTER BUILD OUT
LEAD GENERATION
Create a hero piece of content and from there we can optimize it and repurpose it for IG Reels, Facebook Reels, TikTok, YouTube Shorts, Pinterest Idea Pins and LinkedIn. Getting visible is the play for 2023 and if we can repurpose plus optimize your content that is what will propel your business forward, get you seen and book calls. By creating an evergreen video content strategy you will be known as the person who is everywhere cementing your message and getting booked!
REPURPOSING DONE FOR YOU
ADD
ONS
OH WAIT THERE'S MORE
Building an email list is the largest asset in your business. Connecting with your audience via a newsletter is a great way to stay top of mind. You can flex your expertise, share client wins and to sell.
- Do you have a high-value lead magnet??! Let’s create content around it, promote and build that email list! Why do we want to build that list? To create a list of prospects that have raised their hands to sell to. As mentioned above this is something that you own.
- Need help creating a high-converting lead magnet?! We can help with that!
- Want to sell via campaigns help? Have you ever thought about running a campaign in your business to turn those leads into paying clients? Campaigns are very important to run throughout the year because again it further positions you to stay top of mind. The online space is busy and we have to get creative on how we can stand out.
WEEKLY OR BI-WEEKLY NEWSLETTER BUILD OUT
LEAD GENERATION
Create a hero piece of content and from there we can optimize it and repurpose it for IG Reels, Facebook Reels, TikTok, YouTube Shorts, Pinterest Idea Pins and LinkedIn. Getting visible is the play for 2023 and if we can repurpose plus optimize your content that is what will propel your business forward, get you seen and book calls. By creating an evergreen video content strategy you will be known as the person who is everywhere cementing your message and getting booked!
REPURPOSING DONE FOR YOU
ADD
ONS
OH WAIT THERE'S MORE
apply
I LOVE getting my hands on a fresh account to dive into the analytics to see what’s been working and what needs to be tweaked. My main objective is to simplify the whole process for you when it comes to creating content for social media. I know it can be confusing with all the conflicting advice that is out there and I figure things out for myself through trial and error or vetted experst in my industy that I trust.
I'm Sarah Huguet, Founder/CEO, and your Head Strategist
meet your go-to expert
New virtual besties to hash out ideas with
FUN! Because life's too short to not have fun with social media
Custom Canva templates created just for your business
Optimized content for each platform we're posting on
Monthly reporting and next best steps
Monthly 1:1 content strategy / check-in session
A go-to team of experts that have your best interest
Access to any digital products we create while on retainer
Monday - Friday support through Slack or email
This is what's included when you work with us:
"Immediately, I had colleagues and friends complimenting me on my "new look". It has been a great boost to my business and Sarah makes me look professional and like I'm doing it myself. "
"Sarah has been my rock in keeping me visible, consistent, on-trend [and sane!] online. She’s helped exponentially grow my following, which has in turn, allowed me to show up as the expert in my space."
"We love working with Sarah! Her knowledge of the ever changing landscape of social media is always on point. She is reliable, consistent and takes the time to understand the needs of our business, our brand and our online community."
3-month commitment paid in full or month-to-month on higher monthly rate. Social media is a slow burn and it does take 3-6 months to see results.
HOW LONG ARE THE CONTRACTS?
Absolutely! If something performed well once, it most likely will again. We wait around the 3-month mark to repost but repurpose along the way!
DO YOU REPURPOSE + REPOST CONTENT?
All of our content calendars/planning happens in the Airtable hub. We give complete instructions on how to use it, and results in less back + forth.
HOW DO WE APPROVE CONTENT?
This will naturally develop over time. We look at past posts to get a hold of your tone and go from there tweaking along the way.
HOW WILL YOU KNOW OUR BRAND VOICE / TONE?
By the 5th of every month, we ask that you fill out the content intake form in our Airtable hub for the next month.
HOW OFTEN DO YOU NEED CONTENT?
About 2 weeks until the first post will go live. We like to make sure we are fully set up to execute and have all the info required back.
