with our highly converting content funnel!
GET VISIBLE, CREATE LEADS AND MAKE SALES
Learn more about our social management options!
- It’s your digital storefront
- it's not going anywhere
- It’s a must to maximize visibility & increase sales
but why social media in the first place? do we really need to be on there?!
It is a long-term strategy that, when optimized, will consistently give you leads and make you sales.
I'M READY TO CHAT!
Let's see if we would be a good fit to make magic together! If we don't think it will be we have vetted experts that we can refer you too. *Base packages starts at $1795 / month.
If a prospect is investing in you, they want to make sure you're not going anywhere and being consistent on social media ticks the box for them.
We package up all your knowledge and distribute it in a converting formula so you can go from crickets to convos and make more sales. (woot woot)
I get it, you just want it to go away because it is one more thing in your busy day....
But Seriously... Why Social Media?!
Social Media Management That
Will Save You Time So You Can Relax + Make Money
HOW IT WORKS
What's Included?!
*Packages Start at $2500 CAD / month btw
Before we dive into all that is listed below, we always like to start with a goal kick-off call to understand and get aligned with the overall plan. This determines our KPIs (key performance indicators) and maps out the overall strategy.
KICK-OFF CALL
Consistency is the key to conversion. Why? Because creating a content strategy to attract and nurture will convert new clients! Showing up daily to your digital storefront, to cement your message will allow you to stay top of mind for prospects looking for the solution you provide.
3-5 posts a week (ig, Facebook, Linkedin, Tiktok)
Posting for the sake of posting won’t do you any good. A clear converting content strategy knows the end result because of specific goals and how to funnel your ideal clients through it. We have to have a strategy in place in order to execute the content. This is something that isn’t a one-and-done, it is researched, tested and tweaked all along the way. The Converting Content Funnel that we create, starts with the 4-6 content pillars based on business goals.
DONE FOR YOU CUSTOM CONTENT STRATEGY
Before we dive into all that is listed below, we always like to start with a goal kick-off call to understand and get aligned with the overall plan. This determines our KPIs (key performance indicators) and maps out the overall strategy.
KICK-OFF CALL
Consistency is the key to conversion. Why? Because creating a content strategy to attract and nurture will convert new clients! Showing up daily to your digital storefront, to cement your message will allow you to stay top of mind for prospects looking for the solution you provide.
5 POSTS A WEEK (IG, FACEBOOK, LINKEDIN, TIKTOK)
Posting for the sake of posting won’t do you any good. A clear converting content strategy knows the end result because of specific goals and how to funnel your ideal clients through it. We have to have a strategy in place in order to execute the content. This is something that isn’t a one-and-done, it is researched, tested and tweaked all along the way. The Converting Content Funnel that we create, starts with the 4-6 content pillars based on business goals.
DONE FOR YOU CUSTOM CONTENT STRATEGY
Consistency is the key to conversion. Why? Because creating a content strategy to attract and nurture will convert new clients! Showing up daily to your digital storefront, to cement your message will allow you to stay top of mind for prospects looking for the solution you provide.
5 POSTS A WEEK (IG, FACEBOOK, LINKEDIN, TIKTOK)
Posting for the sake of posting won’t do you any good. A clear converting content strategy knows the end result because of specific goals and how to funnel your ideal clients through it. We have to have a strategy in place in order to execute the content. This is something that isn’t a one-and-done, it is researched, tested and tweaked all along the way. The Converting Content Funnel that we create, starts with the 4-6 content pillars based on business goals.
DONE FOR YOU CUSTOM CONTENT STRATEGY
Before we dive into all that is listed below, we always like to start with a goal kick-off call to understand and get aligned with the overall plan. This determines our KPIs (key performance indicators) and maps out the overall strategy.
KICK-OFF CALL
NEED A VISUAL (WHO DOESN'T
LOVE A LITTLE VISUAL?)
KPI's -> KEY PERFORMANCE INDICATORS What are our goals when it comes to social media? For example if it's more email signs up what content can we create to push email sign ups? Then if we see an influx of email signs ups we know it's working
Content Funnel -> Start big at the top and work our way to purchase. How can we make them aware we exist aka get visible? How can we solve their problems and give them some quick wins, aka make us the experts? How can they work with us?
By having those 4-6 pillars, we can micro the topics down and know your content is touching all points for your ideal clients to work through the buyer's journey. From there we test out different content formats for each pillar to cement the message no matter how your ideal client prefers to consume content.
example
With the combo of content pillars and content formats, a big part of the strategy behind our converting content funnel is bringing awareness to your profile with feed posts and reels, nurturing your audience with stories, all with you stepping into your authority really building that like, know and trust factor, which is how you will get clients, book call and make sales. People buy from people and we lean into that with our proven framework.
Content Strategy cont....
DONE FOR YOU CONTENT CALENDAR
We systemize and organize your socials to save you time approving, giving feedback and uploading content we’ve requested. We build this out in software called Airtable which acts as the ecosystem for content. Your content calendar will tell you what we need on your end, making the process clear and efficient.
DONE FOR YOU SOCIAL MEDIA COPY
DONE FOR YOU COMPETITIVE HYPER LOCAL HASHTAG AND KEYWORD STRATEGY
DONE FOR YOU VIDEO STRATEGY
DONE FOR YOU POSTING
We need to take the audience through the marketing funnel which the copy/captions are a huge part of. Writing with each specific part with the funnel in mind is what will book you calls, more sales, more engagement and have your ideal client feel like you’re talking directly to them!
DONE FOR YOU SOCIAL MEDIA COPY
DONE FOR YOU COMPETITIVE HYPER LOCAL HASHTAG AND KEYWORD STRATEGY
DONE FOR YOU VIDEO STRATEGY
DONE FOR YOU POSTING
DONE FOR YOU CONTENT CALENDAR
Hashtags and keywords are an important part of optimizing content. If a post is a fire piece of content adding the proper hashtags and keywords is like putting fuel on the fire. With Instagram leaning into SEO and LinkedIn getting ranked on Google, keywords cannot be ignored! If you are a hyper-local business knowing what hashtags to use so you will get discovered is a must.
DONE FOR YOU COMPETITIVE HYPER LOCAL HASHTAG AND KEYWORD STRATEGY
DONE FOR YOU VIDEO STRATEGY
DONE FOR YOU POSTING
DONE FOR YOU CONTENT CALENDAR
DONE FOR YOU SOCIAL MEDIA COPY
Video content is a high priority to speed up your sales process. The faster your prospects can get a sense of your personality and knowledge, the faster you will get hired. Coming up with the ideas, how to film and strategy to roll with is our jam. We provide you with ideas, scripts, and sound links plus do the editing! You just have to film.
DONE FOR YOU COMPETITIVE HYPER LOCAL HASHTAG AND KEYWORD STRATEGY
DONE FOR YOU CONTENT CALENDAR
DONE FOR YOU SOCIAL MEDIA COPY
DONE FOR YOU VIDEO STRATEGY
DONE FOR YOU POSTING
All you have to do is approve the content in the timeframe provided by us and we do the rest!
DONE FOR YOU CONTENT CALENDAR
DONE FOR YOU SOCIAL MEDIA COPY
DONE FOR YOU COMPETITIVE HYPER LOCAL HASHTAG AND KEYWORD STRATEGY
DONE FOR YOU VIDEO STRATEGY
DONE FOR YOU POSTING
DONE FOR YOU GRAPHIC DESIGN FOR SOCIAL MEDIA
Social media is extremely noisy, I’m sure you can agree. So creating scroll-stopping graphics with a polished brand will showcase you as the industry authority you are. We follow branding guidelines based on your brand kit to keep everything looking cohesive from your feed to text bubbles on reels and in stories. If you don’t have brand guidelines yet, we can help!
COMMUNITY ENGAGEMENT
DIRECT MESSAGING FOR LEAD GENERATION
MONTHLY REPORTING
WEEKLY SUPPORT ACCESS ON SLACK
MONTHLY ZOOM 60-MINUTE STRATEGY CALL
(replying to comments + DM's): Awesome you have action on your posts and we can’t leave them hanging! We reply to any comments that come through on posts and FAQs in the DM’s. If we don’t know the exact way to respond we will screenshot or type it out in Slack and let you know in a timely manner.
DONE FOR YOU GRAPHIC DESIGN FOR SOCIAL MEDIA
COMMUNITY ENGAGEMENT
DIRECT MESSAGING FOR LEAD GENERATION
MONTHLY REPORTING
WEEKLY SUPPORT ACCESS ON SLACK
MONTHLY ZOOM 60-MINUTE STRATEGY CALL
DONE FOR YOU GRAPHIC DESIGN FOR SOCIAL MEDIA
COMMUNITY ENGAGEMENT
DIRECT MESSAGING FOR LEAD GENERATION
WEEKLY SUPPORT ACCESS ON SLACK
MONTHLY ZOOM 60-MINUTE STRATEGY CALL
Do you have a proper system in place to track leads and ensure you are engaging with them in the DM’s? In a non-sleazy way of course! We flag prospects/leads for you so you can get right to it whenever you have free time to connect in the DM’s
MONTHLY REPORTING
Looking at the data is just as important as creating. In order for us to know what is getting the most action we dive right into the insights. We have to reflect and refine our content in order to keep it moving toward the goal. The platforms move quickly and evolve as the algorithms change, so monthly content auditing is imperative to ensure we are optimized. We go over it on our monthly strategy call, upload it to the hub in Airtable, and send it via Slack.
WEEKLY SUPPORT ACCESS ON SLACK
MONTHLY ZOOM 60-MINUTE STRATEGY CALL
DONE FOR YOU CONTENT CALENDAR
COMMUNITY ENGAGEMENT
DIRECT MESSAGING FOR LEAD GENERATION
MONTHLY REPORTING
During these calls, we go over the report from the previous month, KPIs and set goals/milestones for the next month. This is where we map out a plan for new sales results and expansion. We have a list of questions that we like to ask which helps us look forward to what is happening in your business to create content from. We leave the floor open to clients if they need help or support in any other way regarding social media.
DONE FOR YOU CONTENT CALENDAR
COMMUNITY ENGAGEMENT
DIRECT MESSAGING FOR LEAD GENERATION
MONTHLY REPORTING
MONTHLY ZOOM 60-MINUTE STRATEGY CALL
WEEKLY SUPPORT ACCESS ON SLACK
Our office hours are Monday - Friday 9 am to 5 pm PST or if in an emergency anytime. Have a quick question about something we asked you to film? Pop it into Slack and we will reply. Communication for the win!
DONE FOR YOU CONTENT CALENDAR
COMMUNITY ENGAGEMENT
DIRECT MESSAGING FOR LEAD GENERATION
MONTHLY REPORTING
WEEKLY SUPPORT ACCESS ON SLACK
MONTHLY ZOOM 60-MINUTE STRATEGY CALL
Looking at your competitors is valuable because it allows us to see how to strategically position you in the market.
COMPETITOR ANALYSIS (VALUED AT $1000)
This is it right here. The content strategy acts as our roadmap across all platforms. We have to have a purpose behind our posts otherwise we’re crossing our fingers hoping clients will just magically appear. Are you looking to increase traffic to your website, shares on your content, follower growth, DM convos, applications, calls booked? Creating specific KPIs and goals is the first step to getting to all of the above. Having content that positions you as the authority, sharing value, showcasing YOU as the business owner plays a big part in the content strategy and mapping it all out is where we come in.
CUSTOM CONTENT STRATEGY (VALUED AT $2000)
Doing a complete deep dive into your social accounts is key for us to see what’s working, what’s not, what needs immediate attention and what needs future attention. We look at everything from your bio write-up, highlights, hashtags, captions, graphics and insights.
ACCOUNT AUDIT (VALUED AT $500)
Juicy Sign-Up Bonuses?!
ADD ONS
Create a hero piece of content and from there we can optimize it and repurpose it for IG Reels, Facebook Reels, TikTok, YouTube Shorts, Pinterest Idea Pins and LinkedIn. Getting visible is the play for 2024 and if we can repurpose plus optimize your content that is what will propel your business forward, get you seen and book calls. By creating an evergreen video content strategy you will be known as the person who is everywhere cementing your message and getting booked!
REPURPOSING DONE FOR YOU
Building an email list is the largest asset in your business. Connecting with your audience via a newsletter is a great way to stay top of mind. You can flex your expertise, share client wins and to sell.
WEEKLY OR BI-WEEKLY NEWSLETTER BUILD OUT
Do you have a high-value lead magnet??! Let’s create content around it, promote and build that email list! Why do we want to build that list? To create a list of prospects that have raised their hands to sell to. As mentioned above this is something that you own.
Need help creating a high-converting lead magnet?! We can help with that!
Want to sell via campaigns help? Have you ever thought about running a campaign in your business to turn those leads into paying clients? Campaigns are very important to run throughout the year because again it further positions you to stay top of mind. The online space is busy and we have to get creative on how we can stand out.
LEAD GENERATION
OH WAIT THERE'S MORE
Create a hero piece of content and from there we can optimize it and repurpose it for IG Reels, Facebook Reels, TikTok, YouTube Shorts, Pinterest Idea Pins and LinkedIn. Getting visible is the play for 2023 and if we can repurpose plus optimize your content that is what will propel your business forward, get you seen and book calls. By creating an evergreen video content strategy you will be known as the person who is everywhere cementing your message and getting booked!
REPURPOSING DONE FOR YOU
Building an email list is the largest asset in your business. Connecting with your audience via a newsletter is a great way to stay top of mind. You can flex your expertise, share client wins and to sell.
WEEKLY OR BI-WEEKLY NEWSLETTER BUILD OUT
Posting for the sake of posting won’t do you any good. A clear converting content strategy knows the end result because of specific goals and how to funnel your ideal clients through it. We have to have a strategy in place in order to execute the content. This is something that isn’t a one-and-done, it is researched, tested and tweaked all along the way. The Converting Content Funnel that we create, starts with the 4-6 content pillars based on business goals.
LEAD GENERATION
Building an email list is the largest asset in your business. Connecting with your audience via a newsletter is a great way to stay top of mind. You can flex your expertise, share client wins and to sell.
WEEKLY OR BI-WEEKLY NEWSLETTER BUILD OUT
you have a high-value lead magnet??! Let’s create content around it, promote and build that email list! Why do we want to build that list? To create a list of prospects that have raised their hands to sell to. As mentioned above this is something that you own.
Need help creating a high-converting lead magnet?! We can help with that!
Want to sell via campaigns help? Have you ever thought about running a campaign in your business to turn those leads into paying clients? Campaigns are very important to run throughout the year because again it further positions you to stay top of mind. The online space is busy and we have to get creative on how we can stand out.
LEAD GENERATION
Create a hero piece of content and from there we can optimize it and repurpose it for IG Reels, Facebook Reels, TikTok, YouTube Shorts, Pinterest Idea Pins and LinkedIn. Getting visible is the play for 2023 and if we can repurpose plus optimize your content that is what will propel your business forward, get you seen and book calls. By creating an evergreen video content strategy you will be known as the person who is everywhere cementing your message and getting booked!
REPURPOSING DONE FOR YOU
New virtual besties to hash out ideas with
FUN! Because life's too short to not have fun with social media
Custom Canva templates created just for your business
Optimized content for each platform we're posting on
Monthly reporting and next best steps
Monthly 1:1 content strategy / check-in session
A go-to team of experts that have your best interest
Access to any digital products we create while on retainer
Monday - Friday support through Slack or email
This is what's included when you work with us:
getting the scoop on what you get when you work with us.
Pssst... Thinking of signing up? Let's have a chat. Chances are we'll be digital BFFs in no time!
"Sarah and her team at Social and Stuff have been a game-changer for my business. Their creative and efficient handling of my social media allows me to focus on what I do best. Their personal touch and professionalism are unmatched. Highly recommend!"
Rosalyn Fung
Akashic Business Coach
Yessss!!! Had such a great time creating and planning with you. Can't wait til the next time. If you are on the fence about hiring a social media manager... this is your sign to DM Sarah today!
Candice Carcioppolo
Personal Branding Expert and Keynote Speaker
“Partnering with Sarah and her team has been a game changer for my business, it has enabled me to show up more strategically and consistently on social”
Nicole Bianchi
Award-Winning Leadership Expert, Best Selling Author
"We love working with Sarah! Her knowledge of the ever changing landscape of social media is always on point. She is reliable, consistent and takes the time to understand the needs of our business, our brand and our online community."
CREATOR OF BARRE FITNESS
ELLA JOTIE
"Immediately, I had colleagues and friends complimenting me on my "new look". It has been a great boost to my business and Sarah makes me look professional and like I'm doing it myself. "
CRISTA MACDERMOTT
real estate agent
"Sarah has been my rock in keeping me visible, consistent, on-trend [and sane!] online. She’s helped exponentially grow my following, which has in turn, allowed me to show up as the expert in my space."
DANI PAIGE
COPYWRITER
It takes about two to three weeks until your first post goes live. This timeline ensures we are fully set up to execute your new strategy consistently and have all the necessary info required.
HOW LONG IS THE ONBOARDING PROCESS?
HOW LONG ARE THE CONTRACTS?
HOW OFTEN DO YOU NEED CONTENT?
DO YOU REPURPOSE + REPOST CONTENT?
HOW WILL YOU KNOW OUR BRAND VOICE / TONE?
HOW DO WE APPROVE CONTENT?
Brand voice and tone naturally develop throughout our partnership. We review your past posts to understand your tone and go from there while tweaking along the way.
HOW LONG IS THE ONBOARDING PROCESS?
HOW LONG ARE THE CONTRACTS?
HOW OFTEN DO YOU NEED CONTENT?
DO YOU REPURPOSE + REPOST CONTENT?
HOW WILL YOU KNOW OUR BRAND VOICE / TONE?
HOW DO WE APPROVE CONTENT?
Yes, we always try and work smarter! If content performed well before, it most likely will again. We wait about three months to repost but repurpose your existing content throughout our partnership.
HOW LONG IS THE ONBOARDING PROCESS?
HOW LONG ARE THE CONTRACTS?
HOW OFTEN DO YOU NEED CONTENT?
DO YOU REPURPOSE + REPOST CONTENT?
HOW WILL YOU KNOW OUR BRAND VOICE / TONE?
HOW DO WE APPROVE CONTENT?
By the 5th of each month, we ask you to fill out the content intake form inside your Airtable hub for the following month. This process allows us to consistently implement your individual strategy and ensure social media success.
HOW LONG IS THE ONBOARDING PROCESS?
HOW LONG ARE THE CONTRACTS?
HOW OFTEN DO YOU NEED CONTENT?
DO YOU REPURPOSE + REPOST CONTENT?
HOW WILL YOU KNOW OUR BRAND VOICE / TONE?
HOW DO WE APPROVE CONTENT?
Our content planning happens within your Airtable hub, where your content calendar will also live. You’ll receive complete instructions on navigating this simple tool, and this streamlined process results in less back and forth.
HOW LONG IS THE ONBOARDING PROCESS?
HOW LONG ARE THE CONTRACTS?
HOW OFTEN DO YOU NEED CONTENT?
DO YOU REPURPOSE + REPOST CONTENT?
HOW WILL YOU KNOW OUR BRAND VOICE / TONE?
HOW DO WE APPROVE CONTENT?
Social media is a slow burn; it takes 3-6 months to see results after implementing a new strategy. Our contracts start at a minimum 6-month commitment. Invoices are set up as a recurring charge on the 1st of the month.
HOW LONG IS THE ONBOARDING PROCESS?
HOW LONG ARE THE CONTRACTS?
HOW OFTEN DO YOU NEED CONTENT?
DO YOU REPURPOSE + REPOST CONTENT?
HOW WILL YOU KNOW OUR BRAND VOICE / TONE?
HOW DO WE APPROVE CONTENT?
I LOVE getting my hands on a fresh account to dive into the analytics to see what’s been working and what needs to be tweaked. My main objective is to simplify the whole process for you when it comes to creating content for social media. I know it can be confusing with all the conflicting advice that is out there and I figure things out for myself through trial and error or vetted experst in my industy that I trust.
I'm Sarah Huguet, Founder/CEO, and your Head Strategist
meet your go-to expert
