Cherry blossoms are blossoming, leaves are popping out, and springtime is in the air. What does that mean for your social media content strategy? It’s time for a “spring clean” to your content plan! If you’re thinking, “Ok, Sarah, that sounds great, but I’m super overwhelmed with all the stuff I have to do in […]

If your head is spinning with content overload, don’t worry! I’ll break down exactly what these marketing jargon terms mean and how you can use them in your online business without feeling overwhelmed.

For starters, these terms are all connected, but they’re not the same thing or interchangeable terms. So let’s define what each of these content-related terms are, what you need to know about them, and how you can use them for your business.

You’ve heard all the “gurus” and “experts” online tell you that you need consistency in your social media presence…but what does that actually mean? It comes down to consistency in your content creation process! If you don’t have a steady bank of content to pull from, you won’t consistently show up online, and your sales […]

Social media has become a critical aspect of marketing for small businesses. Social media platforms offer an amazing opportunity for small business owners to build their personal brand, connect with their audience, and drive sales. Let’s discuss why building your personal brand on social media is so essential for a small business. Social media provides […]

Staying consistent on Instagram stories is easy for some, but it can be a struggle for some too. I know it can be discouraging when the views are low, but Instagram stories are where it goes down!