It doesn’t matter if you want to keep the same pace with your business through the summer months, slow it down, or take time off completely; you need to have a plan set up to keep your content rolling. How can you do that without becoming completely overwhelmed and wanting to give up? Start here! […]

Which One Do You Need? The social media industry has grown massively in the past few years, and as of 2023, the global social media market was valued at $23.5 BILLION USD. When I read that, my jaw had a little “drop to the floor” moment! Social Media Manager or Social Media Strategist: Who should […]

I know I’ve gone on before about how each person’s business is unique, but there are some super useful digital tools for business owners I’ve found that have helped me run an online business for over 10 years. I’m sharing them ALL with you today! There is absolutely no gatekeeping here. Full disclosure: I’m sharing […]

Cherry blossoms are blossoming, leaves are popping out, and springtime is in the air. What does that mean for your social media content strategy? It’s time for a “spring clean” to your content plan! If you’re thinking, “Ok, Sarah, that sounds great, but I’m super overwhelmed with all the stuff I have to do in […]

If your head is spinning with content overload, don’t worry! I’ll break down exactly what these marketing jargon terms mean and how you can use them in your online business without feeling overwhelmed.

For starters, these terms are all connected, but they’re not the same thing or interchangeable terms. So let’s define what each of these content-related terms are, what you need to know about them, and how you can use them for your business.

You’ve heard all the “gurus” and “experts” online tell you that you need consistency in your social media presence…but what does that actually mean? It comes down to consistency in your content creation process! If you don’t have a steady bank of content to pull from, you won’t consistently show up online, and your sales […]

You’ve probably watched reel after reel about the content trends for the new year that you need to jump on, but remember trends aren’t a content strategy. Trends come and go, especially in social media. Trends should not be the main part of your content. 

Social media has become a critical aspect of marketing for small businesses. Social media platforms offer an amazing opportunity for small business owners to build their personal brand, connect with their audience, and drive sales. Let’s discuss why building your personal brand on social media is so essential for a small business. Social media provides […]

I get going LIVE seems scary as heck, but what about if you shifted your mindset and thought about it as a way to gift your audience with the knowledge they followed if you for?

Staying consistent on Instagram stories is easy for some, but it can be a struggle for some too. I know it can be discouraging when the views are low, but Instagram stories are where it goes down!