Social media has become a critical aspect of marketing for small businesses. Social media platforms offer an amazing opportunity for small business owners to build their personal brand, connect with their audience, and drive sales. Let’s discuss why building your personal brand on social media is so essential for a small business.

Social media provides a platform for you to share your story. By sharing your story, you can establish a personal connection with your audience. People love hearing stories about how your business got started, the lessons you’ve learned, and the challenges you’ve overcome. Sharing your story humanizes your brand and makes it more relatable to your audience.

And let’s be honest with the amount of businesses creating content; humanizing your brand is what will make you stand out and lean into your uniqueness.

Sharing your wins and losses on social media shows that you are a real person. Nobody is perfect, and by sharing your struggles and setbacks, you demonstrate that you are human, just like your audience. This helps to build trust and credibility with your audience. They can relate to your experiences and will be more likely to trust your brand.

By building your personal brand on social media it can help to establish you as an expert in your industry. By sharing valuable insights and knowledge, you can position yourself as a thought leader in your field. This can help to attract new customers who are looking for a trusted advisor and lead to more sales.

When people feel connected to your brand and trust you as an expert, they are more likely to do business with you. This is because people buy from people they like and trust. You can create a loyal following of customers who will not only buy from you but will also recommend your business to others.

If you haven’t already started building your personal brand on social media, now is the time to start. And no, this doesn’t mean you have to share everything and the dog! Well, you might want to share about your dog, but always roll with what you’re comfy with.

Looking for help on how to get started with building your personal brand with content marketing? Email sarah@socialandstuff.com to chat more!

Sarah Huguet | CEO and Founder, Social and Stuff