You’ve heard all the “gurus” and “experts” online tell you that you need consistency in your social media presence…but what does that actually mean? It comes down to consistency in your content creation process!
If you don’t have a steady bank of content to pull from, you won’t consistently show up online, and your sales will suffer. You don’t have to be a math genius to figure out that equation.
You are not alone in this struggle either. I have tried different ways of batching and creating content for my business, too, and depending on the season of life I’m in, it’s easier or more difficult than at other times.
How to Develop a Consistent Content Creation Process
This year I decided to try something new, something that I haven’t done before, to see if it would keep me accountable and consistent with my content creation.
I started scheduling it into my calendar, just like an appointment or client call.
Because for an online business owner, content creation is an IMPORTANT part of running a business! It’s literally what drives the money to your business.
What have been the results of this change?
So far, I’ve done one B-Roll day in the city with a business bestie and one studio day to film reels, take branded stock photos, and film that ever crave-able behind-the-scenes content.
It turns out that I love these big content creation days because it pushes you creatively by mixing up the locations and trying different outfits and props so that your content isn’t the same boring shit as everyone else’s.
Plus, there’s an added perk…you get a chance to bring your audience with you behind the scenes into your business life. It’s a 1000% a Win-Win!
Planning Your Content Creation Session
If you want to try out a content creation day for yourself, here’s how to plan out your day for success:
- Decide if you’ll be doing photography and video.
- If you’re filming video, what type? B-Roll, direct-to-camera, a few trending reel concepts?
- How many outfit changes will you have? PRO TIP: I find that three is the magic number because you don’t want to go ham on your content and then get sick of it before you’ve even posted it.
- What locations are you thinking? Do you have to book a studio ahead of time? Are you using your office or home? What about outside locations and the weather?
- Create a shot list (for photo and video) before the big day. This will take the guesswork out of trying to remember what you had planned and what comes next.
- Find a business bestie, friend, or family member you can do this with. They can help with different angles and filming on an extra phone if you’re using yours as a prop.
Keep Up Content Creation Consistency for Positive Results
Now that you’ve locked that content creation day into your calendar, there’s one more thing you need to do.
Have an ongoing spot in your calendar each week to work on your own content. I schedule 2 hours a week, over and above the content days, to work on my own content. It’s one hour on Tuesday and one hour on Thursday that are labeled “Content For Me” in my Google calendar.
I know from experience how easy it is to get caught up in the weeds of running your business, and you put content creation on the back burner. But it’s your content that is going to be working for you online and you need to leverage it to generate revenue. It’s a no-brainer to make consistent content creation a priority in your business!
If you’re a business owner DIY’ing your content, I’ve got your back. From FREE Resources to the Social and Stuff Simplified Membership (maybe where you find that business bestie) and some fantastic digital products created specifically for online business owners like you, there’s something for every stage.
It’s sort of like a “choose your own level of support adventure,” and I know you’ll level up your content game in no time!
Your Social BFF,
✌️Sarah
