Are you looking to come up with content ideas quickly? Of course, you are! You have better things to do with your time other than spend it “researching” (doom scrolling) for brilliant social media content ideas. You’re in the right place because I’m sharing 5 ways you can generate quality content ideas QUICKLY. Check them out…
Your Insights = Content Ideas
Reviewing your own content’s insights will help you understand what your audience is loving so you can keep creating it. You don’t have to reinvent the wheel with content creation. You are allowed to double down on what’s working without wasting your time and energy finding new trends to follow.
TikTok Research for Content Ideas
If you are looking for new inspiration, try my TikTok research method…it’s not doom scrolling, I promise! In the search, type in keywords that relate to your content and audience, then toggle the filter to 3 months or 6 months to see what has been performing. If those ideas relate to your business and your content pillars, then save them in your content bank for later.
Content Ideas From Competitors
Chances are, you are following some larger accounts than your own online. But did you know that those accounts can actually be a gold mine for content ideas? Not so much in the content they are creating and putting out there, but more in the comment section from their audience. Pick 3-5 different accounts to check out and find 2 or 3 posts to scroll through the comments on. Look for questions that have been asked and how you can expand or put your own spin on the topic.
This works great for your own content, too! Have a peek through your posts with the most comments on them and find a question you can answer. You can even use the reel reply feature and answer it right in Instagram! The same goes for your DMs. If a question keeps coming up there, create content around the idea.
What Your Audience is Asking Online = Your New Content Topics
Another online research option is answerthepublic.com. Similar to my TikTok research method, you type in your keywords and then see what questions people are asking in Google. You can do this for all of your content topics or pillars and generate a ton of content ideas quickly. Just keep in mind your goal and who you are serving when it comes to your idea research.
Back to Basics: Content Idea Edition
Finally, don’t overthink it and forget about the BASICS! It’s easy to get so caught up in your niche and assume everyone knows the basic stuff already, but really, you can be overstuffing and confusing your audience without sharing the foundational information they need to get started.
My Personal Content Method
I personally love to follow the rePOSTING / reCREATING / reFILIMG method. I figure if it did well once, it most likely will again! As you grow in your business, so does your confidence, and you can add new value or dive deeper into a specific subject. The only other tip I want to share with you is this: every week (as long as you’re not in launch mode), create content for each part of the content funnel. Doing this will help take the guesswork out of the idea-generating process and keep it simple.
If this blog post has been helpful for you, I’d love to know! Drop me a message at sarah@socialandstuff.com and let me know how your content idea sessions are going. And if you’re looking for a little extra help in the idea department, check out the Social and Stuff Simplified Membership to see if it’s the support you need right now.
Your Social BFF,
Sarah✌️
